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Services Overview

Digital Bank Development Consulting Services

What's next for your financial institution, and how will you achieve those goals? Answering those questions requires careful strategic planning. In a fluctuating market, banks and credit unions need a trusted advisor to help them plan for sustainable growth and profitability.


Digital Vision Banking offers trusted guidance to support financial institutions through a variety of management consulting and planning services. From digital bank development strategic planning, to branding and digital marketing we offer proven methodologies that support long-term profitability and  value for your digital transformation. Having built a separately branded digital bank from the ground up, our consultants lean on their experience to help your financial institution solve complex challenges and plan for the future. We can help you navigate the every-changing digital banking ecosystem and in the process keep you from unnecessary pitfalls that delay implementation. Providing you with the right tools and questions to ask can significantly Improve Implementation Cycles & Efficiencies...Contact us to get started.


Some Key Components: 


Mission statements – You can tell a lot about a company by its mission statement. Don’t have one? Now might be a good time to create one for your new digital initiative. A good mission statement tells you what drives a company to do what it does.


Company policies & Culture– Are there company policies that are particularly important to your business? Perhaps your long community bank culture history is the key to your new growth?


Know Your Why- What are the main driving factors for why you're looking to complete a digital transformation?


Know Your What- What exactly will your new venture be? A separately branded digital bank, or a digitized version of some products & services operating within the parent FI? 


What does success of your digital project look like? Setting clear expectations of what you want to achieve and how it will be measured are critical factors.   


Guiding your FI through developing sound decisions around factors like these are where we can provide the most benefit. 

Key Considerations

Unlocking the Potential: What's Holding Small Community Banks Back from Launching Digital Banks?

In today's rapidly evolving financial landscape, the rise of digital banking has become a dominant force. However, while many major institutions have successfully embraced this transformation, small community banks seem to lag behind in launching their digital counterparts. What are the factors hindering these local institutions from taking the leap into the digital realm?


  1. Limited Resources & Budget Constraints: Small community banks often operate with limited resources and smaller budgets compared to their larger counterparts. The development and maintenance of a robust digital banking platform requires a significant financial commitment that these banks struggle to meet. 
  2. Technological Infrastructure: Many small community banks still rely on outdated legacy systems. Integrating modern digital banking solutions with these legacy systems can be complex and costly. The fear of disrupting their existing operations & customer service may deter them from making the switch.
  3. Compliance & Regulation: The regulatory environment surrounding banking is stringent, and compliance requirements can be challenging to navigate. Small banks feel overwhelmed by the compliance demands associated with digital banking, which can lead to hesitation.
  4. Cybersecurity Concerns: Security is paramount in digital banking. Small banks may lack the expertise and resources needed to implement robust cybersecurity measures, leaving them vulnerable to cyberattacks.  
  5. Customer Adaption: Convincing their traditional customer base to shift to a digital platform can be a difficult task. Some customers may still prefer the traditional face-to-face interactions of the branch environment and hesitate to trust digital banking for various reasons, including concerns about security and data privacy.
  6. Competition with Big Players: The presence of large, national or regional banks in the digital banking space can intimidate smaller community banks. They may perceive themselves as unable to compete effectively against these giants, deterring them from entering the digital arena. 
  7. Tech Talent Shortage: Attracting and retaining tech-savvy talent is a challenge for small banks. Building and managing a digital banking platform  requires specialized skills that might be scarce in the market. 
  8. Risk Aversion: Smaller banks tend to be risk-averse due to their focus on maintaining stability and trust in their communities. Venturing into the digital banking world can be perceived as a risky move, which might overshadow the potential benefits.


However, the digital banking landscape also presents opportunities for smaller community banks:

  • Cost Efficiency: Over time, digital banking can reduce operational costs, streamline processes and improve efficiency, potentially offsetting the initial investment.
  • Expanding Reach for Customer Acquisition: Digital banking can extend a banks reach well beyond its physical branch location footprint, attracting customers from a wider geographical area.
  • Enhanced Customer Experience: With digital banking smaller banks can offer convenience and accessibility, improving overall customer satisfaction. 
  • Competitive Edge: Embracing technology can help small banks stay competitive in a rapidly changing market.


In conclusion, while small community banks face obstacles when it comes to launching digital banks, they also stand to gain significant advantages by embracing this transformation. Strategic planning, regulatory compliance, and a commitment to providing a seamless customer experience will be key factors in their journey toward a digital future. 


Key Benefits of Digital Banking…

   

Convenience:

  • 24/7 Access: Digital banking allows customers to access their accounts and perform transactions anytime, anywhere, as long as they have an internet connection.
  • Mobile Banking: Most banks offer mobile apps that enable users to manage their finances on smartphones or tablets, providing even greater flexibility and convenience.
  • Self-Service: Customers can check balances, transfer funds, pay bills, and perform various other banking tasks without visiting a physical branch.


Time Savings:

  • Reduced Travel: Digital banking eliminates the need for customers to travel to a physical bank branch, saving time and transportation costs.
  • Faster Transactions: Many digital banking processes are automated, resulting in quicker transaction processing times.


Cost Savings:

  • Lower Fees: Some digital banks have lower overhead costs and can offer reduced or no fees for various services.
  • Reduced Paperwork: Digital transactions and statements reduce the need for paper, which can save money and benefit the environment.


Enhanced Security:

  • Authentication: Digital banking typically requires secure login credentials, and many institutions employ advanced authentication methods like biometrics or two-factor authentication (2FA).
  • Monitoring: Customers can monitor their accounts in real-time for any suspicious activity and receive alerts for unusual transactions.


Accessibility:

  • Financial Inclusion: Digital banking can reach underserved populations, improving financial inclusion by providing access to banking services for those who may not have easy access to physical branches.
  • Accessibility Features: Many digital banking platforms offer features for individuals with disabilities, such as screen readers and voice commands.


Better User Experience:

  • Personalization: Banks can use data analytics to provide personalized recommendations and services tailored to individual customer needs and preferences.
  • User-Friendly Interfaces: Most digital banking apps and websites are designed to be intuitive and user-friendly.


Remote Services:

  • Remote Account Opening: Customers can open new accounts online, which is especially useful for people who want to switch banks or open additional accounts.
  • Remote Customer Support: Many digital banks offer customer support through chat, email, or phone, allowing customers to get assistance without visiting a branch. To improve personalization, the addition of LIVE video engagement can be added to keep the "human" one-on-one feel of traditional branches.


Financial Management:

  • Budgeting Tools: Digital banking often includes budgeting and financial management features that help customers track expenses, set financial goals, and make informed financial decisions.
  • Transaction History: Customers can easily access and review their transaction history, helping them better manage their finances.


Integration:

  • Third-Party Services: Many digital banks allow integration with third-party financial apps and services, making it easier for customers to manage their financial lives in one place.


Speed and Efficiency:

  • Faster Loan Approvals: Some digital banks and lenders offer faster loan approval processes, thanks to streamlined digital workflows and automated underwriting.


It's important to note that while digital banking offers many advantages, customers should also be mindful of cybersecurity and privacy considerations to ensure the safety of their financial information and assets.

Digital Bank Development Use Case

Business Strategy Consulting

American Commerce Bank, NA, is a $495.5 million-asset community bank in Bremen, GA, outside of Atlanta. In 2021, to respond to changing demand in the market and remain competitive within the industry, ACB pursued a path to launch a separately branded digital bank called Monesty. The bank recognized that adopting digital transformation would provide benefits that included:

  • More convenient accessibility for the consumer
  • Enhanced technology capabilities in line with the evolving industry 
  • Cost and operating efficiencies realized via digitalization vs.brick-and-mortar
  • Potential for national geographic reach vs.local market footprint 

Project/Operations Consulting

Richard Rotondo, Vice President of Digital Banking, was brought in as the project lead on Monesty. He developed an overall project vision and strategy, assembling both internal and external stakeholders in key areas that included: IT, Deposit Ops, BSA, Electronic Banking, Risk & Marketing. 

Key focuses: 

  • Strategic Planning: Crafting comprehensive digital transformation roadmaps that align with the institution’s vision, budget and objectives.
  • Technology Integration: Identifying and implementing cutting-edge technologies that enhance operational efficiency, improve customer experience, mitigate fraud/risk and drive growth.
  • Digital Strategy Development: Designing and executing strategies that embrace the latest trends in digital banking, customer experience (CX), risk workflows and ensure the institution remains competitive and forward-thinking.
  • Training and Support: Providing hands-on training and ongoing support to help internal bank teams effectively adapt to new technologies and processes.
  • First-hand Implementation: More than just “high-level” strategy. Directly developed, implemented & operated all aspects of the digital bank, where we built it brick by virtual brick! 

Marketing/Branding Consulting

Working closely with external and internal resources to develop brand and marketing plan strategies that drives growth and increases revenue. Worked to identify bank's target audience & geographic footprint, create effective marketing/social media strategies, digital ad spend budgets, website development and measurement of success.

Technology Consulting

Technology Consulting services focused to leverage existing bank technology and the integration of new FinTech partners to improve operations and increase revenue. We worked to identify, vet and implement technology solutions that fit the bank's business needs and helped to complete the best version of Monesty possible. Developed new customer acquisition, onboarding & engagement workflow strategies for enhanced (CX).

Results & ROI

Monesty officially launched in November 2022. Build-out costs equated to approximately 1/3rd the costs of standing up a brick & mortar branch location. ($780k vs. $2.75mm). (Inclusive of web/digital ad development).

  • By April 2023, deposit acquisition began to scale and remained steady for the remainder of the year, ending with a total of $8.5 million.
  • 2024 started at a rapid pace, and added 81 accounts totaling $6.5 million deposits in January alone and reached $19.7 million in just over a year's time. (This represented 39% of the 3-year deposit goal of $50 million)
  • Due to a robust and diligent account review process, the bank achieved results of $0 losses from fraud/risk attempts during its acquisition of $19.7mm in deposits.
  • Staff was kept at a minimum with 2 FTEs overseeing daily operations, improving cost efficiencies.  
  • The ROI on this level of customer acquisition was significantly higher and more efficient than other B&M branches in the network.   

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