What's next for your financial institution, and how will you achieve those goals? Answering those questions requires careful strategic planning. In a fluctuating market, banks and credit unions need a trusted advisor to help them plan for sustainable growth and profitability.
Digital Vision Banking offers trusted guidance to support financial institutions through a variety of management consulting and planning services. From digital bank development strategic planning, to branding and digital marketing we offer proven methodologies that support long-term profitability and value for your digital transformation. Having built a separately branded digital bank from the ground up, our consultants lean on their experience to help your financial institution solve complex challenges and plan for the future. We can help you navigate the every-changing digital banking ecosystem and in the process keep you from unnecessary pitfalls that delay implementation. Providing you with the right tools and questions to ask can significantly Improve Implementation Cycles & Efficiencies...Contact us to get started.
Some Key Components:
Mission statements – You can tell a lot about a company by its mission statement. Don’t have one? Now might be a good time to create one for your new digital initiative. A good mission statement tells you what drives a company to do what it does.
Company policies & Culture– Are there company policies that are particularly important to your business? Perhaps your long community bank culture history is the key to your new growth?
Know Your Why- What are the main driving factors for why you're looking to complete a digital transformation?
Know Your What- What exactly will your new venture be? A separately branded digital bank, or a digitized version of some products & services operating within the parent FI?
What does success of your digital project look like? Setting clear expectations of what you want to achieve and how it will be measured are critical factors.
Guiding your FI through developing sound decisions around factors like these are where we can provide the most benefit.
In today's rapidly evolving financial landscape, the rise of digital banking has become a dominant force. However, while many major institutions have successfully embraced this transformation, small community banks seem to lag behind in launching their digital counterparts. What are the factors hindering these local institutions from taking the leap into the digital realm?
However, the digital banking landscape also presents opportunities for smaller community banks:
In conclusion, while small community banks face obstacles when it comes to launching digital banks, they also stand to gain significant advantages by embracing this transformation. Strategic planning, regulatory compliance, and a commitment to providing a seamless customer experience will be key factors in their journey toward a digital future.
Convenience:
Time Savings:
Cost Savings:
Enhanced Security:
Accessibility:
Better User Experience:
Remote Services:
Financial Management:
Integration:
Speed and Efficiency:
It's important to note that while digital banking offers many advantages, customers should also be mindful of cybersecurity and privacy considerations to ensure the safety of their financial information and assets.
American Commerce Bank, NA, is a $495.5 million-asset community bank in Bremen, GA, outside of Atlanta. In 2021, to respond to changing demand in the market and remain competitive within the industry, ACB pursued a path to launch a separately branded digital bank called Monesty. The bank recognized that adopting digital transformation would provide benefits that included:
Richard Rotondo, Vice President of Digital Banking, was brought in as the project lead on Monesty. He developed an overall project vision and strategy, assembling both internal and external stakeholders in key areas that included: IT, Deposit Ops, BSA, Electronic Banking, Risk & Marketing.
Key focuses:
Working closely with external and internal resources to develop brand and marketing plan strategies that drives growth and increases revenue. Worked to identify bank's target audience & geographic footprint, create effective marketing/social media strategies, digital ad spend budgets, website development and measurement of success.
Technology Consulting services focused to leverage existing bank technology and the integration of new FinTech partners to improve operations and increase revenue. We worked to identify, vet and implement technology solutions that fit the bank's business needs and helped to complete the best version of Monesty possible. Developed new customer acquisition, onboarding & engagement workflow strategies for enhanced (CX).
Monesty officially launched in November 2022. Build-out costs equated to approximately 1/3rd the costs of standing up a brick & mortar branch location. ($780k vs. $2.75mm). (Inclusive of web/digital ad development).
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